Hired as Creative Director for the Chaya Restaurant Group, owner of the pioneering macrobiotic M Café brand, Valentin re-imagined the entire branding and decor, bringing on a talented team that included illustrator Julien Roux and graphic design agency Content Is Relative. The objective was to provide a more playful and Japanese twist to the brand and to ensure that the interiors of the Café, initially treated as a French bakery, would convey a solid contemporary identity. This was done through covering the outdoor patio with a wood pergola that also functions as a vertical aromatic garden, covering the interior walls with traditional Japanese stucco, replacing the café's wood floors with mosaic decorative tiles. A non-matching  set of Mid-Century school chairs painted in bright yellow was paired with Donald-Judd-inspired tables with ironic built-in planters. The dialogue between finishes and natural wood surfaces provides the entire restaurant with elemental sturdiness while retaining a uniquely Japanese elegance. The same playfulness and singularity of the restaurant resonates in the newly launched M Café website that Valentin directed.  (photos courtesy of Sean Pierce)
       
     
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 Hired as Creative Director for the Chaya Restaurant Group, owner of the pioneering macrobiotic M Café brand, Valentin re-imagined the entire branding and decor, bringing on a talented team that included illustrator Julien Roux and graphic design agency Content Is Relative. The objective was to provide a more playful and Japanese twist to the brand and to ensure that the interiors of the Café, initially treated as a French bakery, would convey a solid contemporary identity. This was done through covering the outdoor patio with a wood pergola that also functions as a vertical aromatic garden, covering the interior walls with traditional Japanese stucco, replacing the café's wood floors with mosaic decorative tiles. A non-matching  set of Mid-Century school chairs painted in bright yellow was paired with Donald-Judd-inspired tables with ironic built-in planters. The dialogue between finishes and natural wood surfaces provides the entire restaurant with elemental sturdiness while retaining a uniquely Japanese elegance. The same playfulness and singularity of the restaurant resonates in the newly launched M Café website that Valentin directed.  (photos courtesy of Sean Pierce)
       
     

Hired as Creative Director for the Chaya Restaurant Group, owner of the pioneering macrobiotic M Café brand, Valentin re-imagined the entire branding and decor, bringing on a talented team that included illustrator Julien Roux and graphic design agency Content Is Relative. The objective was to provide a more playful and Japanese twist to the brand and to ensure that the interiors of the Café, initially treated as a French bakery, would convey a solid contemporary identity. This was done through covering the outdoor patio with a wood pergola that also functions as a vertical aromatic garden, covering the interior walls with traditional Japanese stucco, replacing the café's wood floors with mosaic decorative tiles. A non-matching  set of Mid-Century school chairs painted in bright yellow was paired with Donald-Judd-inspired tables with ironic built-in planters. The dialogue between finishes and natural wood surfaces provides the entire restaurant with elemental sturdiness while retaining a uniquely Japanese elegance. The same playfulness and singularity of the restaurant resonates in the newly launched M Café website that Valentin directed.

(photos courtesy of Sean Pierce)

_MG_8005.jpg
       
     
_MG_8124.jpg
       
     
_MG_7831.jpg
       
     
IMG_7609.jpg
       
     
IMG_7683.jpg
       
     
_MG_9355.jpg
       
     
Screen Shot 2017-08-02 at 5.12.22 PM.png
       
     
M Cafe PM.jpg